Subject:
food and health epidemiological placebo communicating risk absolute risk relative risk meta-analysisTags (biotech)
PR-AM
2002
BIC429
SEARCA Library
Printed
International Food Information Council (IFIC) Review
IFIC Foundation,
December 1997
Washington, DC, USA :
This paper presents information to help members of the media, health professionals and educators critically review food and health-related scientific studies. such critical review is essential to put the results into the context of the body of scientific literature on a subject, and to accurately present the relevance of research to the public. While the various elements of a study that have been discussed affect whether a piece of research provides valid and relevant answers to a question being investigated, it is important to realize that "perfect" research does not exist. Economics, ethics, and the current state of knowledge may limit a study in its ability to find the answers sought. Given this, it is also essential to remember that the nature of the scientific process is not linear. It is a process that frequently moves in many different directions, generating questions, discussions and debates along the way. How does the communicator maneuver through the maze of emerging scientific findings about food and health to deliver accurate, relevant information to the public? First, by reserving judgment about a study until you've sought out other studies and experts to help assess the findings of the study and their importance - or unimportance. In other words, by putting all research into context. Second, by taking a moderate approach to communicating new information. Realize that what may seem to be a revolutionary, life-altering study today may turn out to be just the opposite tomorrow. That's the nature of research and what makes the journey so exciting.
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