Quantity :1
Title: Principles of contemporary marketing.
Author : Kurtz, David L.
Subject:
marketing e-business e-marketing consumer behavior global marketing sales forecasting market segmentation customer relationship management product and service strategies marketing channels supply chain management retailers wholesalers marketing communications advertising public relations personal selling sales promotion pricing
Material : purch
Publisher : Cengage Learning Asia Pte Ltd,
Publication Date : 2011
PR-M
2011
HF5415.K87
KUR
SEARCA Library
Printed