Author : Hoban, Thomas J.; Katic, Lisa D.

Summary : In general, education about the use of biotechnology in agriculture and food production is part of a larger educational need. Today, most consumers take their food supply for granted until they perceive a problem. Many people do not recognize the past or present role of technology in food production and processing. For example, most consumers have little understanding of traditional agricultural practices, such as breeding. They need a better understanding of the historical and technical context within which biotechnology is developing. From the standpoint of consumer acceptance in the US, the future for foods developed through biotechnology remains bright. In terms of information about biotechnology, consumers mainly want someone they trust to assure them that our food supplies remain safe, nutritious, available, and affordable. it will be critical that the public and private sector maintain an atmosphere of openness about new technologies and communicate the benefits for consumers and the environment. mind, that the same substance that provides a smoky flavor and appetizing color is playing an important role in food safety and public health.