Author : Anwar

Summary : The study evaluated five major aspects, namely: organization and personnel management, production, marketing, financial and social aspects of the Kuwara Corporation Limited in Jember, East Java province, Indonesia covering the period 1998-2000. Of the total production in East Java province, only 0.5 percent was handled by Kunawa Corporation Limited year in 2000; 85 percent by the government and 4.5 percent by the other private tobacco companies. Its share decreased as its volume of orders decreased, caused by anti-smoking campaign of the government and prohibition to smoke in offices and public facilities. The low volume of tobacco being handled, processed and marketed significantly contributed to a very low asset turnover of the firm. Moreover, its actual capacity was only 20 percent (400 tons) of the maximum capacity of 2,006.5 tons. Therefore, its investment resources are being underutilized or being kept idle for some time.