Author : Floresca, Ofelia E.

Summary : The study analyzed the socio-demographic, communication characteristics and interpersonal communication network structure of farmers in the sloping lands and their adoption behavior toward soil conservation. A survey of 105 farmers from Brgy. Maria Paz, Tanauan, Batangas was conducted using a semi-structured interview schedule. The data gathered were coded, categorized, summarized, and analyzed using descriptive statistics, Spearman Correlation Coefficient, and Chi-square analyses. Seventy-three percent of the respondents initiated seeking information about soil conservation. However, only 6% received the information regularly. Only 29% were members of organizations. Many (68%) had not attended seminars and training related to agriculture. Majority (86%) were not familiar and had no contact with the agricultural extension agent. Television is the commonly owned media (58%), followed by casette (43%), then transistor radio (39%). The most preferred sources of information, among others, were : co-farmers (99%), personal visit of a technician (98%), and actual demonstration (94%).