Author : Bunyi, Jerome D.

Summary : This research was motivated by an organization that wished to develop forecasting tools to estimate demand and prices of fresh mangoes in Hong Kong Special Administrative Region (HKSAR) and Mainland China and to provide an in-depth analysis of these markets. As mango production is a big industry in the Philippines and these 2 are its largest export markets, achieving these objectives play an important role for the profitability and sustainability of Philippine mango industry. There are 2 objectives of this thesis. the 1st objective is to determine and evaluate the factors, which influence the market demand and prices of fresh mangoes in HKSAR and China. The 2nd objective is to forecast fresh mango demand and prices in these markets, using different techniques 9for purposes of testing accuracy). It is also the objective of the forecasting exercise to develop user-friendly and less complicated or more straightforward forecasting methods without unduly compromising quality of accuracy forecasts.