Quantity :1
Title: Marketing research: measurement and method
Author : Tull, Donald S.; Hawkins, D.I.
Subject:
marketing research research process research design secondary data audits survey research questionnaire design experimental design qualitative research marketing information systems sampling ethical issues
Material : book
Publisher : Macmillan Publishing Company
Publication Date : 1990
PR-M
1990
HF5415.2.T83
SEARCA Library
Printed