As a result of SWOT analysis, some operations must be maintained by PUSKUD-Bengkulu and some must be expanded. The operations that must be expanded are those of cooking oil and sugar demanded by members. The strategies for marketing mixes are the positioning of products, price, promotion, and placement (4P) and must be considered as important agenda for the cooperative. Use the motto which can create awareness on the members that they have the qualified institution. 'PUSUD-Bengkulu gives the best services to KUDs' and all those efforts muct be concentrated around this motto.
